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According to the Confederation of All India Traders (CAIT), social media campaign to boycott Chinese products on this Diwali has culminated into a steep decline in sale of Chinese goods. There has been a 60 % dip in sale of Chinese goods this Diwali.
CAIT has gathered statistics from 20 cities including Delhi, Mumbai, Nagpur, Jaipur, Ahmadabad, Kanpur, Bhopal, etc., which are generally considered as distribution cities. According to the statistics, this Diwali, instead of Chinese goods, people preferred earthen lamps and decorative items made from paper, clay and plastic to decorate their houses and some households even used last year's material for decoration purposes. Realizing the attachment and mood between the people because of the social media campaign, traders across country were also reluctant in displaying Chinese goods. Some traders even put a “Make in India” board in their respective business establishments.
CAIT National President BC Bhartia and Secretary General Mr. Praveen Khandelwal in a joint statement said that the social media campaign further intensified with statement of Chinese media “India can only bark”. People decided to opt for Indian products which includes earthen lamps, decorative items (made from clay, plastic and paper), chocolates, dry Fruits, sweets, FMCG products, Indian electronic items, kitchen equipment, utensils, gift articles, furnishing fabrics, readymade garments, etc. Also, this year, crackers made at Sivakasi in Tamil Nadu were preferred more in comparison with Chinese crackers.