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Nagpur based VICCO signs Alia Bhatt as brand ambassador

Alia Bhatt

Bollywood actress Alia Bhatt will be representing Nagpur based brand VICCO Laboratories headed by Sanjeev Pendharkar. Bhatt will be the new face for the brands headliner product, VICCO Vajradanti and its variants. In a bid to overhaul its brand image, VICCO has signed Bhatt who is also considered a strong voice of millennial.

Alias track record of successful films that have delivered stupendous results at the box office and garnered favourable reviews from critics makes her a frontrunner in multiple categories of brands with FMCG being no exception.

Alia Bhatt with Sanjeev Pendharkar

The brand has been a heavy advertiser over cinema screens reaching to captive audiences but now with Alia on board, there will be a tectonic shift in their communication and media strategies. VICCO Vajradanti will now be seen across media spectrum. Talking about roping in Alia for the campaign, Sanjeev Pendharkar, Director, VICCO Laboratories said, VICCO Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennial and also make Ayurveda a part of their daily regime hence helping them with good oral health. Who better than Alia as a brand ambassador to do this!

Alia will be shooting for TV commercials and theatre spots followed by print and outdoor ads. The major shift in communication for VICCO will be the insertion of digital platform in their media plan and Bhatt will be seen in multiple short-format videos and content from VICCO that fits the digital space.

Also read: Amravatis Shiv Thakare bags Maharashtra’s Most Desirable Man on TV? title in 2019

Speaking about engaging with VICCO, Alia Bhatt stated, I’m really excited to be a part of this journey with VICCO. I have grown up seeing their advertisements in theatres and they are imprinted in my mind. To take on this mandate of VICCOs brand overhaul is a huge responsibility because this is a brand with legacy and deeply entrenched in the market. I’m all set to take the plunge.

The storyline for the commercials and digital content captures VICCOs brand trust and Alias fresh free-spirited disposal fuels the brands ambition of an overhaul. There are two central TVCS ? a musical and one around a dentist theme to include good oral hygiene messaging. The campaign is designed and executed by Triton Communication. The campaign breaks with one TVC and a series of 15 seconders based on the variants. Speaking about VICCOs brand overhaul with Alia Bhatt, Jyotsna Parikh, Creative Head Mumbai, Triton Communications, said, It’s really exciting for a creative person to be part of a relaunch, especially when it’s a brand that we’ve grown up with and loved. The idea is simple. When teeth are happy, they sing. And the song they sing is the VICCO jingle. The jingle is the biggest asset of the brand and we’ve remixed it to make it young and modern. We found the perfect brand fit in Alia and we’re sure she?ll draw in the younger audience that we want to capture. This musical film will be followed by a more rational one but delivered with an Alia dose of mischievousness.

Adding to this, Virendra Saini, Business Head Mumbai, Triton Communications said, An opportunity to work on VICCO Vajradanti is a dream come true and a privilege. Years have passed but this brand has never compromised on its quality of being pure Ayurveda and in a time when so much of chemicals are being consumed, which is harmful to the body, the millennial of today need to connect with this trusted Ayurvedic brand for their oral hygiene. The idea was to build on the famous brand jingle by modernising it and making it stick with the youth of today.

While the campaign breaks with TV, cinema spots and print campaigns running parallel, the digital content will be staggered all through the first quarter of the calendar year 2020. VICCO will also use Alias image in product containers and packaging through 2020.

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Nagpur News

September 30, 2022 | Nagpur News | नागपुर समाचार | Hindi News Bulletin | Nation Next

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Avani Arya | Nagpur

September 30, 2022 | Nagpur News | नागपुर समाचार | Hindi News Bulletin | Nation Next

Also Read: Nagpur citizens to revel The Raaas Garba next year!

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Politics

Shashi Tharoor is capable of bringing Congress back in power, says Congress leader Ashish Deshmukh

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Radhika Dhawad | New Delhi
Former MLA and Congress leader Dr Ashish Deshmukh spoke about nomination filed by Congress MP Shashi Tharoor for party president post.

Congress leader Ashish Deshmukh looks on while Congress MP Shashi Tharoor files nomination papers for party chief post

Former MLA and Member of Parliamentary Board, MPCC Dr Ashish Deshmukh speaking about the nomination filed by Congress MP Shashi Tharoor for the post of Congress President on Friday, said, “Dr Shashi Tharoor is a popular Congress MP who has done remarkable work for the nation at the international level. It’s very welcoming thing that the election of Congress President is being done in a democratic manner. This is an important step for decentralisation in the party and the future of Congress is bright. Soniaji and Rahulji Gandhi contributed a lot to strengthen the party.”

Former MLA and Congress leader Dr Ashish Deshmukh spoke about nomination filed by Congress MP Shashi Tharoor for party president post.

Shashi Tharoor

Congress leader Deshmukh added, “This is an important step taken by the Congress elites for the elections in a democratic manner so that the party can take a higher flight. Dr Shashi Tharoor has cordial relations with everyone in the party; he has the ability to give a new direction to the party. I believe that he will be able to handle the responsibility of bringing the Congress to power in the country by taking the party forward with new strength. If he seriously deals with issues like unemployment, industry, agriculture, inflation then Congress will have fruitful days. By doing transparent politics, he will definitely convey the thought of Congress to the people at the grassroots level. If you want a rejuvenated, bigger and dynamic Congress party, Dr. Shashi Tharoor is the right candidate. He has the open support of Congress delegates in 12 states and is getting the support of Congress leaders and activists from all over India. He will be elected for sure.”

Deshmukh informed that Tharoor would be visiting Nagpur on October 1 and 2 to hear out all thoughts of Congress delegates.

Also read: Lata Mangeshkar’s 93rd birthday anniversary: Life story of ‘nightingale’

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Nagpur News

Nagpur citizens to revel The Raaas Garba next year!

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Nation Next Newsroom | Nagpur

The Raaas (2018)

Since The Raaas enchanted and enthralled Nagpur with its quality garba in its first year in 2018, the demand for encore has been reverberating the city. To cater to the huge public demand, the organisers of the king of garbas have decided to continue The Raaas next year on. Like its first year, The Raaas Garba will be presented to Nagpur in association with Nation Next in 2023. Mahesh Kukreja, the key organiser said, “Because of some reasons, we, earlier, thought of giving the event a break.”

He added, “Then COVID-19 struck the world. Now we plan to continue it from next year onwards. While I express my gratitude to Nagpurians to make the event a huge hit, I request the city’s garba revellers to not get fooled as a few garbas are falsely claiming to be The Raaas. We’ll be back next year for sure!”

Also read: Mesmerising sunset hues at Ramtek’s Ambala Lake in Nagpur

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