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Magic Moments Music Studio ropes in Jacqueline Fernandez and Kartik Aaryan for new brand campaign

Poster of Magic Moments TVC featuring Jacqueline Fernandez and Kartik Aaryan

Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign on October 27. The campaign theme revolves around the brand tagline Make Every Moment a Magic Moment? featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

The new campaign reinforces values of Magic Moments Music Studio, a brand that believes in providing unforgettable experiences with an emphasis on the brand essence of excitement, zeal, youthfulness and free spiritedness.

Also read: Kartik Aaryan interview: I feel happy to be crowded, that’s what I always wanted

The film revolves around two strangers meeting in the city of Budapest and creating a few magical moments while they explore the city creating memories that get imprinted in their minds for life. The ad opens with Jacqueline grooving to live music on the streets of Budapest and Kartik notices Jacqueline through the crowd and approaches her soon to realize that she is there only for a night and offers her to be a part of that night with him, and make every moment a magical moment.

They explore the city and also make a wish together at a wishing well. Eventually as the night ends, they both realize that, indeed it had been a perfect night with lot of magical moments ? and the ad culminates with a thought of meeting again in Las Vegas to create many more magical moments.

Abhishek Khaitan, MD, Radico Khaitan

Speaking about the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said, We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personality.

JP Mishra, Chairman, Happy Productions, said, We are excited and proud to be the initiator of this amazing association of Magic Moments with the vivacious superstar Jacqueline Fernandez and youth rockstar Kartik Aaryan. Like the brand, both the stars represent energy, youthfulness and fun. The variety of flavours that our brand Magic Moments has to offer chimes well with the cheerful and peppy image of Jacqueline and suave and smooth image of Kartik. We wish Magic Moments a fruitful association and the stars a bright, prosperous and successful career ahead.

Actor Jacqueline Fernandez said, It’s amazing to be associated with this new campaign for Magic Moments Music Studio, a brand that embodies an excitement in and for life. Its promise and call for Make Every Moment a Magic Moment? gives the brand a fresh, enthusiastic appeal which is synonymous with the free-spiritedness of the brand.

Actor Kartik Aaryan said, Magic Moments Music Studio is a brand that the youth can easily relate to, it portrays today’s aspiring generation who want to live each moment to the fullest. I am upbeat about this new campaign, I had a great time shooting this film. It’s full of fun, excitement, romance, moments that felt truly magical.

Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications

Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications, said, There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever.

Subroto Pradhan, Managing Partner, ADK-Fortune Communications

Subroto Pradhan, Managing Partner, ADK-Fortune Communications, said, What today’s millennial are looking for is pure unadulterated fun. They love living in the moment and want to experience every bit of it without compromising on the way they want to enjoy. Magic Moments gives them that opportunity to be with themselves and make the most of every moment.

Amar Sinha, COO, Radico Khaitan

Amar Sinha, COO, Radico Khaitan, added, ?We take great pride in Magic Moments Music Studio latest TVC featuring Jacqueline Fernandez and Kartik Aaryan. The film is shot in picturesque Budapest and has a fresh, energetic, almost magical appeal, which I’m sure will have a strong recall with our young audience, which is our primary target group.

Launched in 2006, Magic Moments Music Studio is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours ? Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon. The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.

Here the links for the TVC: 

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Marathi Cinema

Chandrashekhar Bawankule unveils poster, releases trailer of Nagpur film ‘Aamhi Butterfly’

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Nation Next Newsroom | Photographer : Nitin Mankar | Nagpur

Former Maharashtra Minister and current MLC Chandrashekhar Bawankule unveiled the poster and released the trailer and songs of the upcoming Marathi film – Aamhi Butterfly – at an event held at Deshpande Hall in Nagpur. The film, which has been shot in Nagpur and other parts of Vidarbha, has been directed by Aniiket Limje and produced by Rajesh Rangari and Shrinivas Shiras.

Many child actors who have worked in the movie are from Vidarbha. During the trailer launch, MLA Tekchand Sawakar, actor Girish Pardesi and other actors from the movie, were present. Aamhi Butterfly is going to be released in August 2022.

Above are some of the pictures from the event!

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Bollywood

Ram Kamal Mukherjee named ‘Best Director’ for his short film ‘Ek Duaa’ at IWMBuzz Digital Awards

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Nation Next Newsroom | Mumbai

Ram Kamal Mukherjee (R) whikle receiving the ‘Best Director’ trophy at IWMBuzz Digital Awards ceremony in Mumbai

Filmmaker Ram Kamal Mukherjee won the ‘Best Director’ award for his short film ‘Ek Duaa’ at the recently held IWMBuzz Digital Awards ceremony at Taj Lands End in Mumbai. The film is produced by Esha Deol Takhtani and Assorted Motion Pictures. Apart from winning the award, it was a special occasion for Mukherjee as two other films he directed also got recognized.

Esha won the ‘Best Actress’ award in the popular categories for her critically acclaimed performance in ‘Ek Duaa.’ After accepting the award, Esha said: “This film is extremely special for me, because I turned producer with this film and I would like to give entire credit to captain of the ship Ram Kamal Mukherjee for bringing such a wonderful subject to me.”

Avinash Dwivedi won the ‘Most Promising Debut’ award for his acclaimed performance in ‘Rickshawala,’ a film directed by Mukherjee. Avinash, who was accompanied by his wife and actor Sambhavna Seth, said: “This is beyond my expectation that today I am getting this recognition as an actor amidst all Bollywood celebrities for my role in Ram Kamal sir’s film Rickshawala. To get honoured for a regional cinema amidst such Bollywood biggie reinforced my faith in good content.”

Gurmeet Choudhary won the ‘Most Popular Actor’ award for his performance in Mukherjee’s film ‘Shubho Bijoya.’ Choudhary said: “Ram Kamal is an amazing story teller. When he narrated this story to me and Debina, we knew that this film will click instantly. I am honoured to receive this award, though the competition was really tough. I thank my fans and jury members who voted for me.”

Other winners at the award ceremony included Kartik Aaryan, Kiara Advani, Rakul Preet, Raveena Tandon, Huma Qureshi, Dino Morea, Sikander Kher, Sonu Sood, Anurag Kashyap, Guneet Monga, Manish Paul and other popular names from the Hindi film industry.

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Bollywood

JUST MARRIED! Ranbir Kapoor and Alia Bhatt tie the knot | Check pictures

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Radhika Dhawad | Mumbai

The much awaited Ranbir Kapoor-Alia Bhatt wedding fans had been eagerly waiting for finally got solemnised today afternoon in the presence of close friends and family members at Ranbir’s residence ‘Vastu’ in Mumbai. Check out some pictures of the same…

Alia took to her social media to write, “Today, surrounded by our family and friends, at home … in our favourite spot – the balcony we’ve spent the last 5 years of our relationship – we got married.

With so much already behind us, we can’t wait to build more memories together … memories that are full of love, laughter, comfortable silences, movie nights, silly fights, wine delights and Chinese bites.
Thank you for all the love and light during this very momentous time in our lives. It has made this moment all the more special.
Love,
Ranbir and Alia ✨♥️”

Ranbir Kapoor and Alia Bhatt

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