Track Nation Next on Social Media


Magic Moments Music Studio ropes in Jacqueline Fernandez and Kartik Aaryan for new brand campaign

Poster of Magic Moments TVC featuring Jacqueline Fernandez and Kartik Aaryan

Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign on October 27. The campaign theme revolves around the brand tagline Make Every Moment a Magic Moment? featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

The new campaign reinforces values of Magic Moments Music Studio, a brand that believes in providing unforgettable experiences with an emphasis on the brand essence of excitement, zeal, youthfulness and free spiritedness.

Also read: Kartik Aaryan interview: I feel happy to be crowded, that’s what I always wanted

The film revolves around two strangers meeting in the city of Budapest and creating a few magical moments while they explore the city creating memories that get imprinted in their minds for life. The ad opens with Jacqueline grooving to live music on the streets of Budapest and Kartik notices Jacqueline through the crowd and approaches her soon to realize that she is there only for a night and offers her to be a part of that night with him, and make every moment a magical moment.

They explore the city and also make a wish together at a wishing well. Eventually as the night ends, they both realize that, indeed it had been a perfect night with lot of magical moments ? and the ad culminates with a thought of meeting again in Las Vegas to create many more magical moments.

Abhishek Khaitan, MD, Radico Khaitan

Speaking about the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said, We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personality.

JP Mishra, Chairman, Happy Productions, said, We are excited and proud to be the initiator of this amazing association of Magic Moments with the vivacious superstar Jacqueline Fernandez and youth rockstar Kartik Aaryan. Like the brand, both the stars represent energy, youthfulness and fun. The variety of flavours that our brand Magic Moments has to offer chimes well with the cheerful and peppy image of Jacqueline and suave and smooth image of Kartik. We wish Magic Moments a fruitful association and the stars a bright, prosperous and successful career ahead.

Actor Jacqueline Fernandez said, It’s amazing to be associated with this new campaign for Magic Moments Music Studio, a brand that embodies an excitement in and for life. Its promise and call for Make Every Moment a Magic Moment? gives the brand a fresh, enthusiastic appeal which is synonymous with the free-spiritedness of the brand.

Actor Kartik Aaryan said, Magic Moments Music Studio is a brand that the youth can easily relate to, it portrays today’s aspiring generation who want to live each moment to the fullest. I am upbeat about this new campaign, I had a great time shooting this film. It’s full of fun, excitement, romance, moments that felt truly magical.

Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications

Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications, said, There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever.

Subroto Pradhan, Managing Partner, ADK-Fortune Communications

Subroto Pradhan, Managing Partner, ADK-Fortune Communications, said, What today’s millennial are looking for is pure unadulterated fun. They love living in the moment and want to experience every bit of it without compromising on the way they want to enjoy. Magic Moments gives them that opportunity to be with themselves and make the most of every moment.

Amar Sinha, COO, Radico Khaitan

Amar Sinha, COO, Radico Khaitan, added, ?We take great pride in Magic Moments Music Studio latest TVC featuring Jacqueline Fernandez and Kartik Aaryan. The film is shot in picturesque Budapest and has a fresh, energetic, almost magical appeal, which I’m sure will have a strong recall with our young audience, which is our primary target group.

Launched in 2006, Magic Moments Music Studio is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours ? Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon. The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.

Here the links for the TVC: 

Continue Reading
Click to comment
Notify of
Inline Feedbacks
View all comments


Just because you don’t like Mr Modi doesn’t mean India is under threat: Harish Salve | Interview




Radhika Dhawad | Mumbai

Harish Salve

Senior advocate at Supreme Court, former Solicitor General of India and King’s Counsel Harish Salve, in an exclusive interaction with Nation Next, speaks about Prime Minister Narendra Modi, former Prime Minister late Indira Gandhi, recent gruesome murder of Shraddha Walker involving her boyfriend Aftab Poonawala, Prevention of Money Laundering Act, 2002 (PMLA) and much more!

Corrigendum: In one of the questions during Mr Harish Salve’s interview, interviewer mistakenly quoted former Chief Justice of India Justice Sharad Bobde, saying, “Constitution is under threat.” Justice Bobde never made this remark. We sincerely apologise to Justice Bobde and the audience for committing this mistake. Inconvenience caused is regretted!

Watch the full interview here: 

Also read: Special Court grants bail to ex-Home Minister Anil Deshmukh’s son in money laundering case

Continue Reading


Bet you didn’t know this about superbike ‘Dodge Tomahawk’




Avani Arya | Reporter : Shamanand Tayde | Nagpur

The superbike Dodge Tomahawk is the world’s most expensive bike which costs ₹35 cr. Know some interesting facts about it in the video.

बाइक के दीवाने भारत में ही नहीं दुनिया भर में लाखों  हैं और सभी की नजर रहती है सबसे तेज दौड़ने वाली बाइक पर. india में भी महँगी bikes खरीदने के लोग दीवाने है. आपने देखा होगा कि filmstars के पास भी महँगी -महँगी bikes होती है, जिनकी कीमत करोडो में होती है. लेकिन आज हम एक ऐसी bike की बात करेंगे, जिसकी कीमत कई cars से ज्यादा है. इस bike की कीमत 35 करोड़ रुपए से ज्यादा है, यानी Mercedes जैसी कई cars इस बाइक की कीमत में खरीदी जा सकती है. इस बाइक का नाम है Dodge Tomahawk . इस बाइक को खरीदने के बारे में आम आदमी सोच भी नहीं सकता .  India में जो भी bikes बिकती है, वो कितनी भी sporty और अच्छी हो, उसकी कीमत लाखों में ही होती है, बहोत कम ही या कहे न के बराबर bikes की कीमत करोडो में होती है. इसलिए   Dodge Tomahawk bike कुछ ख़ास है. आईये जानते है इस बाइक से जुड़े कुछ Interesting facts.  

इस बाइक की इतनी स्पीड है कि आप लोग सोचने पर मजबूर हो जाते हैं कि दौड़ रही है या उड़ रही है. दुनिया की सबसे तेज बाइक का ताज इसके सिर है. यह सुपरबाइक 672 किलोमीटर प्रति घंटे की स्पीड से दौड़ सकती है. जो कि हैरान कर देने वाला है. इस बाइक को 15 साल पहले non-street legal concept के तौर पर मार्केट में पेश किया गया था.

Dodge Tomahawk नाम की इस सुपरबाइक को 2003 में North America के इंटरनेशनल ऑटो शो में पेश किया गया. जहां इसके डिजाइन को लेकर यह काफी पसंद की गई थी.  Dodge Tomahawk में 4 wheels है, दो आगे और दो पीछे दिए गए हैं.

Dodge Tomahawk सुपरबाइक 2 सेकेंड से भी कम में 0 से 60 किलोमीटर प्रति घंटे की speed लेती है. बाइक में 8.3 लीटर वाला वी-10 SRT VIPER इंजन लगा है जो इसे 500 एचपी की पावर देता है. यह सुपरबाइक 712 nm  और 4200 rpm  का torque जनरेट करती है.

इस बाइक की कीमत करीब 35 करोड़ रुपये है . इसलिए इसे खरीदना हर एक इंसान के लिए पॉसिबल भी नहीं है. आपको इस बारे में जानकर shock लगेगा कि इसे सिर्फ दुनियाभर में 9 ही लोगों ने खरीदा है.

तो यह थे Dodge Tomahawk सुपरबाइक के बारे में कुछ Interesting Facts

Script by – Shamanand Tayde

Also Read: Special Court grants bail to ex-Home Minister Anil Deshmukh’s son in money laundering case

Continue Reading


Special Court grants bail to ex-Home Minister Anil Deshmukh’s son in money laundering case




Radhika Dhawad | Mumbai

Special Court grants bail to ex-Home Minister Anil Deshmukh’s son Hrishikesh Deshmukh in money laundering case

Special Court granted bail to former Home Minister of Maharashtra Anil Deshmukh's son Hrishikesh Deshmukh on Monday. 

Anil Deshmukh

In a major development, Special Court granted bail to former Home Minister of Maharashtra Anil Deshmukh’s son Hrishikesh Deshmukh on Monday in an alleged money laundering case. Hrishikesh, who was arraigned as an accused in the chargesheet, was granted bail after a special court designated to hear cases related to the Prevention of Money Laundering Act (PMLA) recorded his appearance.

He had filed an application through his advocate Aniket Nikam after appearing before the court and requesting the same to accept his appearance and grant him bail.

Hrishikesh also pointed out that the accusations in the ED’s case were confined to the alleged acts of omission and commission by his father in his capacity as the former home minister from January 2020 to April 2021. The plea also cited that the former home minister had already been granted bail in the case by the Bombay High Court. 

The court had in February this year issued summons to Hrishikesh after ED submitted its complaint (chargesheet) in the case.

Bombay High Court granted bail to NCP leader Anil Deshmukh in October this year in the same case. While Deshmukh had secured the bail in the ED case, he remains in custody in connection with the CBI case registered against him in April last year.

Also read: Constitution day | Bet you didn’t know these interesting facts about the Indian Constitution

Continue Reading
Would love your thoughts, please comment.x