COVID-19 lockdown: Thanks to the reruns of epic serials like Ramayan and Mahabharat, Doordarshan became the highest watched channel in the country for the week ending on April 3. Broadcast Audience Research Council (BARC) said, Getting back classic programmes like Ramayan to keep locked down people entertained has catapulted Doordarshan (DD) to be the highest watched channel in India for the week ended April 3.
The national broadcaster could achieve the feat, which involves a nearly 40,000% jump in viewership in the evening and morning bands, despite a surge reported by the private broadcasters who are also experiencing higher viewership, said BARC.
Prasar Bharati on its official twitter handle wrote, Viewership of re-telecast of Ramayan and Mahabharat on Doordarshan reaches Hundreds of Millions. While Ramayan got over 556 million (55 crore, 60 lakhs), Mahabharat fetched over 150 million views (over 15 crore) in just one week.
The rerun of Ramayan started from March 28 on DD National and Mahabharat re-telecast started from March 28 on DD Bharati. Other classics like Byomkesh Bakshi, Shaktimaan, Buniyaad, Dekh Bhai Dekh, Alif Laila, etc., are also being rerun.
Kids in Nagpur walk ramp in khadi outfits during Azadi Ka Amrit Mahotsav
In a rare yet commendable initiative, kids walked the ramp in outfits made in Khadi by designer Durgesh Dixit during Khadi Pride. The ramp walk took place at Sugandh Sabhagruha in Nagpur on Sunday, August 14 in the presence of Central Member of Khadi & Village Industries Commission, Micro Small & Medium Enterprises Jaiprakash Gupta.
India’s biggest tribal health project launched in Nagpur; over 10,000 to be screen across Vidarbha
Maharashtra University of Health Sciences (MUHS) along with the Tribal Development Department in Nagpur launched BLOSSOM that was recently inaugurated by Union Minister Nitin Gadkari.
BLOSSOM is an initiative that has been launched to reach out to the remotest tribal villages in districts of Chandrapur, Gondia and Gadchiroli in Maharashtra and screen the people for non-communicable diseases and plan suitable interventions.
Launched at Hotel Centre Point Hotel on World Tribal Day, the initiative BLOSSOM stands for: Breast cancer, Liver and lifestyle diseases, Osteoporosis, Sickle cell, Sexually transmitted infections, and Malnutrition.
Around 22 teams would screen a population of 10,000 tribal people across remote villages in the coming three months.