The Nagpur division of the Central Railways developed a unique model for revenue streaming. Within a span of 33 days, it completed the physical branding of five of its locomotives for Nagpur based confectionary brand – Haldiram’s. The non-fare revenue scheme has been conceptualised by Piyush Goyal-led Railway Ministry.

Through an open tender to M/S Haldiram’s, Nagpur division priced the contract for the popular sweets brand for reportedly Rs 52 lakhs. Union Minister for Railways Piyush Goyal in his tweet wrote, In a novel initiative to increase revenue, Railways has permitted the physical branding of locomotives. Through this initiative, railways will ensure additional revenue for providing world class passenger services.

Also read:  In Pictures: 3.98 km long Nagpur’s Sadar flyover by night

Taking Prime Minister’s Fit India Movement a notch higher, Central Railways in association with Vocano Lifestyle (the owner of Calipso Lifestyle Saloon brand) would soon set up fitness-wellness centre at Nagpur Railway Station.

Yoga facilities and gym equipment would be set up at Nagpur Railway Station so that railway in the city could generate revenue. The fitness centre, which would be free of cost, would accommodate gym and yoga space on platform one. However, services at the salon, which would be inspired from a railway coach Railoon, would be chargeable.

Railway Minster has also directed to make fitness centers across railway stations and premises for railway passengers and employees.

Senior Divisional Commercial Manager Krishnath Patil told Nation Next, Passengers waiting for trains can get benefit of these services even this shall help them grooming up by using saloon services at Railoon. This is the 12^th innovative idea proposal finalised by the Nagpur Division to augment its non-fare revenue.

Patil added, Within two months the designs of the saloon and fitness centre would be finalsied and maximum by the end of this year, the services would be operational at Nagpur Railway Station.  On the basis of fitness and wellness set up at Indore Railway Station, we’re going to get the model for Nagpur designed.

Recommended read: Dear NMC, where are dustbins, ask Shivaji Nagar residents after area turns into dump yard

Taking Prime Minister’s Fit India Movement a notch higher, Central Railways in association with Vocano Lifestyle would soon set up fitness-wellness centre at Nagpur Railway Station.

Yoga facilities and gym equipment would be set up at Nagpur Railway Station so that railway in the city could generate revenue. The fitness centre, which would be free of cost, would accommodate gym and yoga space on platform one. However, services at the salon, which would be inspired from a railway coach, would be chargeable.

Also read: Nagpur Traffic Police remove encroachment by hawkers at LIC Square in Sadar