VICCO, which is India’s most revolutionary and pioneering name, recently bagged Maharashtra’s Lokpriya Brand award at the Bombay Stock Exchange Auditorium, Mumbai. The award recognises the brands level of impact as well as the dependability of customers on its products and services.

The evaluation process of the award was uniquely based upon the results of an open consumer awareness initiative, carried out collaboratively by Arthsanket, Neevstone Ad Agency and G5 Web Services. The Most Popular Brand in Maharashtra? award was a testament to the magical and unshaken seat that VICCO has secured in the hearts of its customers. The dazzling event showcased the most prominent personalities and dignitaries, which included Additional Commissioner GST Milind Lanjewar, Shashikant Khamkar, Managing Director BSE Ashish Chouhan, Strategy Head BSE Shankar Jadhav and BSE SME chief Ajay Thakur to name a few.

Talking about the notable accomplishment to the brands credit, Sanjeev Pendharkar, Director, Vicco Laboratories, from Nagpur, said, Delighted to be honoured with this eminent appreciation and acknowledgement. The fact that award is presented on the basis of ?what consumers deem to be the best? makes it even more special and meaningful to me. Not only does it endorse the love that users have for our products, it also strengthens our commitment towards achieving our vision of a healthier and wholesome society. Our promise to serve and heal people by delivering the blessings of nature in form of our products has been reinforced.

The debut of VICCO dates back to 1952, when the first ayurvedic paste with 20 rare medicinal natural herbs was fabricated. Since then, the brand has displayed an amazing growth trajectory. The secret to its unrelenting success lies in the true connection it has managed to develop with its customers and the remarkable approach towards product development. Marching ahead in the skilled and healing hands of Sanjeev Pendharkar, VICCO as a brand name has vouched to hand over the finest products and continues to change and touch the lives of millions of people through its natural and rejuvenating services.

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