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VICCO redefines beauty with its new advertising campaign featuring Mishti Chakraborty

VICCO Director Sanjeev Pendharkar with Mishti Chakraborty

VICCO, a trusted name and a leader in the personal care landscape, recently announced to roll out its new advertising campaign featuring Mishti Chakraborty. This campaign includes a progressive multi-channel commercial starring Mishti, better known as VICCO girl.

The campaign reinforces VICCOs mission to deliver value to its customers through its unadulterated and natural products. The advertisement brings out the essence of VICCO quite palpably. It’s an endeavor from the companys side to urge the people to go all natural? and break away from the vast sea of chemical-based products for their own good. The commercial also unveils a newer and fresher packaging of its products, imparting them quite a desirable and pleasing appeal.

The advertisement precisely showcases a solution-based approach with its two therapeutic and cure-oriented products, meant to bring forth the dazzling and youthful side? of its users alongside addressing the common skin problems. It is an affordable 2 step solution to a radiant you. Simply put, it is a kit of two revolutionary products that work on the doctrine of synergism wherein when used together, they produce an enhanced effect, the one which is quite greater than the sum of the two.

Also read: Viral YouTube video claims VICCO Vajradanti as best toothpaste in Indian market

Commenting on the core idea behind the commercial, VICCO Director Sanjeev Pendharkar said, We are ecstatic for this next chapter of VICCO Labs and our focus stays on our core values, which have always been authenticity and innovation. This ad is not only about the products but also about the core values that constitute the DNA of VICCO. Any stand out product is all about efficacy and authenticity and this is what our products in the commercial reflect. The new design and packaging of our products also emulate the key values of VICCO quite well.

He further added, Recipes from ancient scriptures when coupled with modern science yields miraculous results and this is exactly what our two tailor-made formulations in the commercial portray. When used together, they strike the balance best.

Talking about Mishti Chakraborty, Pendharkar said, With Mishti, our collaboration has been a long and fulfilling one and we are as always, delighted to have her on our roaster. With an inspiring sense of beauty to her credit, she is someone our generation aspires to be and from my standpoint, she is just an apt fit for our campaign inspiriting the fellow women to incorporate these nurturing and rejuvenating products from VICCO to their daily beauty and health routine.

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Nitin Gadkari graces screening of ‘Me Vasantrao’ at Sudama Theatre in Nagpur

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Radhika Dhawad | Photographer : Nitin Mankar | Photographer : Bhavesh Mahalle | Nagpur

Union Minister Nitin Gadkari graced the special screening of Marathi movie ‘Me Vasantrao’ – a movie based on the life of Hindustani classical singer and violinist Vasantrao Deshpande.

The screening was held at Sudama Theatre in Nagpur on Sunday evening in the presence family members, friends and the cast of the movie.

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Mayor Dayashankari Tiwari kicks off polio drive in Nagpur

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Nation Next Newsroom | Bombuflat

Nagpur Mayor Dayashankar Tiwari, on Sunday, launched Nagpur Municipal Corporation’s (NMC) door-to-door polio campaign drive. He, along with Deputy Mayor Manisha Dhawade visited Rognidan Centre in Mahal, Nagpur and inaugurated the campaign by giving polio drops to a toddler.
As per NMC officials, ten Zonal Medical Officers and Ten Health inspectors would visit every house in their respective zones, in order to vaccinate children between the ages of zero-five to immune them against polio.
NMC had recognised Sunday as the official day for polio vaccination. Under Polio Ravivar, they plan to vaccinate more than three lakh kids in Nagpur. They also urged Nagpurkars to vaccinate their children at pulse Polio Booths near their homes from 8 am- 5 pm, on Sunday.
NMC Standing Committee Chief, Corporator Vijay Zalke spoke to Nation Next regarding this campaign and said, This year’s polio drive is going to be bigger than last year. We are planning to vaccinate around 3- 3.15 lakh kids. NMC is bearing the cost of infrastructure and execution. The state government provided us with the doses.
He further stated that there were special teams to vaccinate the homeless during night. ?When it comes to the health of Nagpurkars, money is not a factor we should think about, said Zalke when asked about NMC’s current financial crunch.
As per Zalke, vaccination facility would also be available in slums,, factory areas and other outskirts of Nagpur.

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Congress legislator caught watching porn in Karnataka Assembly

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Nation Next Newsroom | Bombuflat

Congress leader Prakash Rathod, on Friday, was caught on camera while allegedly scrolling through few adult content clips in the State Assembly. This turned out to be a huge embarrassment for both, Congress and Rathod as regional channels aired the video, in which he was ?caught in the act.
The MLC member was present in the house during the proceedings of the legislative council. While the house was in session, Rathod was watching adult content on his smartphone.
However, he threw these charges under the bus and said, I was looking for materials for a question I wanted to ask the government in question hour.
?When I was looking for question material, I deleted too many messages as my phone storage was full. What the media has shown or seen, I don’t know. I would never do such things or see such things, he added.
This was not the first time in Karnataka that such an incident had happened. Back in 2012, three Bharatiya Janata Party ministers were caught on camera allegedly watching adult content in the State Assembly. Following the scandal, they resigned from the state government due to public embarrassment.

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