September 14, 2020, 5:54 PM

Amitabh Bachchan collaborates with Amazon to create a unique celebrity voice experience 

Amazon’s virtual assistant ‘Alexa’ has now collaborated with the 77-year-old Bollywood megastar Amitabh Bachchan by making him the first Indian celebrity to create a unique voice experience for Alexa users in the country.

With this new voice output, user can now simply command “Alexa, say hello to Mr Amitabh Bachchan” on their Echo device, Fire TV, Alexa app, Amazon shopping app (Android) and other Alexa-enabled devices. 

This is for the first time, that Amazon Alexa will be using the voice of an Indian actor. The device is is scheduled to release in 2021. 

After Samuel L Jackson, Bachchan becomes the second celebrity to lend his voice to the virtual assistant. Collaborating with Alexa in September 2019, Jackson’s Alexa voice is available only in English in the United States. Amazon on the other hand informed that Bachchan’s Alexa voice will be limited to India and would be only available in Hindi.

Speaking on joining Alexa’s voice experience, Bachchan said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers”, reported the Hindustan Times. 

Amazon Alexa users in India would be able to access the megastar’s voice command by purchasing the ‘Amitabh Bachchan voice experience’, which would be a paid feature. The payment or package details are yet to be revealed by Amazon.

Puneesh Kumar, Country Leader for Alexa of Amazon India said, “Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers.”

Amazon informed that after the collaboration, the team would work closely with Bachchan to capture the details of his voice. Delivering a one of kind experience to its users, Bachchan in the form of Alexa would follow commands to tell jokes, give weather updates, shayaris, motivational quotes, lifestyle advices, etc., amongst many more features. The company is likely to add more functionality before the official rollout of the same.

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