OPINION: Har Ghar Tiranga is the new campaign that’s is keeping the country currently busy as India celebrates ‘Azadi ka Amrit Mahotsav’ and the much-awaited campaign flagged off by Prime Minister Narendra Modi. 

Political parties, leaders, celebrities across the country have been displaying the tricolour at their houses to mark the 75th year of Indian Independence with the latest (and finally) being Union Minister Nitin Gadkari and social media handle of Rashtriya Swayamsevak Sangh (RSS)!

The RSS on Friday replaced its traditional saffron flag with the tricolor picture on the profile pictures of its social media accounts, while Gadkari displayed the tricolour at his residence in Nagpur around the same time.

Speaking about the campaign, what should the government focus on is ‘har ghar roti’ and ‘har ghar naukri’ but instead what the government focuses is a gimmick that is keeping the countrymen busy. Why do I think the #harghartiranga campaign is just another scheme. A systematically planned dispersal of money campaign… 

I have been reading reports about organisations deducting money from the salaries of their employees without their permission for the #harghartiranga campaign.

This is not only illegal but is unethical as well. Why shouldn’t the employee have the choice to do this on their own?

First and foremost, we should know where this money is been deposited? Which government agency is responsible for the dispersal of these collected funds?

How much is the real cost of the flag provided and how much is the profit they are earning under the name of this forced campaign? 

I agree that the khadi industry alone could not provide these 20 crore flags but what we should know is who are providing these flags? We should know, which state received the most orders of these flags.

The official announcement of the campaign took place on the July 17th, but what would be interesting to know is that since when is the textile industry in Gujarat manufacturing these flags? Did they already know about the campaign? 

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Is Gujarat  manufacturing these flags in the shadows of the upcoming elections? Will this campaign help the BJP to gain votes in the upcoming elections?

Has Gujarat’s languishing textile industries been brought to life behind the ‘tricolor campaign,’ so that at the time of elections, people get the illusion that work has started and some money will also come in hand?

We have to question the transparency of the campaign. Knowing this is not to oppose this campaign;  it is important to know how this campaign is benefitting the already penalised poor and middle class citizens of the country…

(The ideas and information expressed are solely by the columnist and not by Nation Next)