Fashion Not Live
Nagpur’s Shefali Rai Chouksey crowned Mrs Universe Intelligence 2022 in South Korea

Shefali Rai Chouksey
Shefali Rai Chouksey, Assistant Professor at Dr Ambedkar College in Nagpur, made the city proud as she was crowned Mrs Universe Intelligence 2022 in South Korea recently. The pageant saw contestants from over 100 nations including USA, Russia, Ukraine, Japan etc. Shefali led the Indian delegate team to the 44th International Mrs Universe Pageant 2022 with support from Union Minister Nitin Gadkari and the Ministry of External Affairs, who helped her in the visa process.
During the competition, Shefali represented the dignity and grace of Indian culture with the help of national coutures and sarees. In the forum for domestic violence, she highlighted the key takeaways of a national level panel discussion organised by the women development cell of college with top notch lawyers, social activists, police personnel and famous personalities in a red-white nalli silk saree.

Shefali Rai Chouksey
In the traditional round, Shefali represented mother earth to draw attention to the ‘Save Soil’ initiative for which she has been campaigning under her collaboration with Isha Foundation by Sadhguru since long. She also shared save soil badges, brochures and posters with delegates requesting them to promote it in their own countries. It was a cause that united everyone. In the finale, she wore an ice blue ball gown by Shreeshivam and was appreciated by the judges for her national spirit.
Shefali has consistently proved her mettle in all fields by organising international and national webinars in collaboration with government institutions and international organisations. She has also been coordinator for Bajaj Finserv CSR project for the college and faculty coordinator for coveted soft skills development program with VIA.

Shefali Rai Chouksey
She has pursued PhD in finance and has been a rank holder in Delhi University. Her research has been published in reputed international journals and IIMs. She is socially engaged with the community by various organisations. She strives to work for women and child welfare by using the platform.
Shefali, daughter-in-law of renowned Nagpur businessman Mahipal Chouksey and Saroj Chouksey, great granddaughter of stalwart Dr Rai Bahadur Hiralal Rai, daughter of a veteran of the Indian Army- Capt. Sachindra – Anupama Rai, and wife of industrialist Saurabh Chouksey gives credit for her success to all those who directly or indirectly supported her in this prestigious journey around the globe.
Life & Style
Nagpur entrepreneur Shraddha Dadhe launches kids clothing line ‘Label Kiaa’
Entrepreneur Shraddha Dadhe launched her premium clothing brand for newborns and children – Label Kiaa – at Gondwana Gallery in Nagpur. The start-up brand, caters to children up to 10 years. Interestingly, Kiaa is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos.
The collection ranges from tops, tees, shirts, skirts, dresses, jumpsuits, bottoms and much more. More over, each collection features unique and signature prints.
Speaking about the brand, founder Shraddha said, ‘The clothes are soft, light weight, comfortable and most importantly, breathable. I’m glad I have been receiving overwhelming response for my creations. I invested a lot of time curating the right pieces as I wanted no kid to feel uncomfortable or cranky.”
She added, “My mother-in-law, who is the co-founder of Label Kiaa, is an intrinsic part of this label. While I take care of the designing part, my mother-in-law helps me manage the production.”
“Right from manufacturing to designing – everything is in-house. As of now, I’m keeping only one piece of each design ready so that people can place an order for the relevant sizes. We’ll customise it accordingly for them. Our products can be shipped across India,” signed off Shraddha.
For more details, visit Instagram page of Label Kiaa:
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Nagpur News
Exclusive collection at Shramnkh Studio in Nagpur gets us all prepped for festivities!
Shramnkh studio held an exhibition at Hotel Centre Point on Tuesday, September 6. The collection included garments for women, kids and men for festive as well as wedding season. The store has Indian as well as imported fabrics, which are available for retail and wholesale purpose.
The store has a wide range of apparel that caters to every sense of style and taste.
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Life & Style
Contestants celebrate beauty, intelligence, womanhood at Miss Nation 2022 in Nagpur
Contestants in Nagpur were a treat to watch as they sizzled the ramp at Miss Nation 2022 beauty pageant that was held at Eden Greenz on Sunday. While the event was organised by Deepalie Misshra, Rotary Club of Nagpur North was the social partner.
The contestants, organisers and guests came together to celebrate beauty, intelligence and womanhood at Miss Nation 2022.
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